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Trending Now: Warm Chocolate & Golden Hues

Trending Now: Warm Chocolate & Golden Hues

Whether used as a grounding neutral or a statement accent, Chocolate and Gold work beautifully across our Ethereal Collection of hand tufted rugs, creating layers of tone and texture that feel indulgent yet understated.

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Avalon by Loomah's Official Launch at Decorex 2025

Avalon by Loomah's Official Launch at Decorex 2025

October marked a defining moment for the Loomah team as we officially unveiled our new sister brand - Avalon by Loomah - at Decorex 2025.

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Order Guide - How to Order Your Perfect Rug from Avalon by Loomah

Order Guide - How to Order Your Perfect Rug from Avalon by Loomah

Choose your design, pick from 21 stocked colours, and tell us your size - we’ll create your dream rug, designed and made in Britain.Start with our Ethereal Collection Box or order online, and enjoy luxury without the wait.

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Size Guide - Standard or Custom?

Size Guide - Standard or Custom?

Finding the Perfect Fit for Your Avalon Rug At Avalon by Loomah, we believe every space deserves the perfect fit. That’s why each design in our Ethereal Collection is available in ten standard sizes or can be crafted to your exact dimensions - up to 4 metres wide. Whether you’re styling a cosy corner or a grand open-plan room, our British-made, hand tufted rugs can be tailored to suit your space perfectly. Simply fill out the bespoke enquiry form here, share your favourite design and measurements, and we’ll create a bespoke quote and mock-up for approval. We used 'Tor' as an example below, to show you what can be achieved with custom sizing and colour combinations.  

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Colour Guide - Using Our Custom Poms

Colour Guide - Using Our Custom Poms

Using our custom poms to create your own palette. 

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